The Ethiopian Trading Business Corporation participated in the 52th International Trade Fair held in Algeria that was held from June 22 to 27, 2019 in capital Algiers. Through the coordinative role of the Addis Ababa Chamber of Commerce, the Grains and Coffee Trading Business Unit of the corporation took its first participation along with three coffee processing private companies and other leather manufacturing firms.

During the event, the Unit carried out activities aimed at promoting the country as the origin of coffee, and quality traits and superiority of the Arabica coffee variety that the country is known for as one of its primary producers.

Business linkages and discussions were also carried out with pertinent and potential business partners from around the world, so as to broaden the engagement and share of the country in the global coffee market.

Algeria remains to be one of the primary coffee importer countries in the world, with annual imports that reached 76 metric tons during the current year. However, the fact that Ethiopia's export share in this amount remained to be only 19 metric ton, i.e., less than 1 percent, has been seen by many as an alarming call for the country to reconsider and empower its efforts towards building an impactful approach in increasing its export share and impact in the international coffee trade arena.

The event also served as a learning opportunity for the participants to pave the way for devising mechanisms for tackling the risks of gradual weakening of export shares and loss foreign markets/customers caused by bottlenecks in the local coffee export sector in the country.

In a forum coordinated by the Embassy of Ethiopian in Algeria, market linkages and productive B to B discussions were made and held with different global stakeholders, primarily coffee importers and investors, on various issues that help enhance trade performances and relations. Global participants, including the Ambassador of Brazil, visited the Ethiopian coffee and coffee products displays, and their Ethiopian counterparts were able to visit and share experiences with other prominent coffee producers and importers and performances from around the world.

Prominent coffee producing/trading countries such as France, Spain, Brazil, Middle Eastern Countries, Canada, Mali and Senegal took part in the trade fair.