The Ethiopian Trading Businesses Corporation took part in the 1st International Investment Forum and Trade Fair held from April 4 to 7 in Bahir Dar City to showcase and promote the products and services delivered by its business units to national and international customers and stakeholders. Being part of the corporation's sustained business development approach to broaden its reach, the participation helped deliver valuable corporate and business information to existing and potential customers from various business trading entities.

Products and services of various types, including consumer commodities, coffee and grains, processed and unprocessed agricultural products, as well as other trade-related services offered by the corporation were introduced and promoted to consumer associations, farmers, wholesalers, retailers, investors and other participants from foreign countries.

Visiting participants were able to familiarize themselves with the mission, products and services displayed and promoted at the corporation’s display booth through various promotional materials and explanations delivered by its marketing team and high-level management officers.  Mass media outlets also played a role in giving coverage as to its overall mission as a governmental development entity and its role in the fair.

Visitor also offered valuable first-hand information and feedback about what they witnessed in the event, their expectations and suggestions, which have proven to be been crucial in fine-tuning the service-delivery approach and mode of operation of the corporation and its business units in future endeavors.